Our approach 1. Customer Discovery and Validation

The first step was identifying potential customers for the credit acceptance technology. We conducted in-depth research to pinpoint target segments, including fintech companies, smaller banks, and lease providers. The next step involved engaging with these prospects to understand their existing credit approval processes, pain points, and openness to adopting new solutions and processes.

Through interviews and surveys, we validated a critical insight: many organisations were dissatisfied with their current systems due to inefficiencies, high costs, and limited predictive capabilities. This confirmed the market demand for a faster, more reliable credit acceptance solution. 2. Product Refinement Armed with customer feedback, we worked within our client's team to refine the technology for external usage. This involved creating a user-friendly interface, ensuring seamless integration with existing systems, and tailoring the tool’s predictive algorithms to meet the specific needs of target customers. By building prototypes and running pilot programmes, we ensured the product met the market’s demands effectively. 3. Business Model Development We helped our client transition from using the tool internally to packaging it as a commercial offering. This included defining the pricing model, sales and marketing strategies and supporting the go-to-market activities, as well as establishing service-level agreements to ensure customer satisfaction. 4. Scaling and Sales Enablement After validating the product’s market fit, we assisted in onboarding the first 15 customers, generating consistent revenue streams. To ensure sustainable growth, we trained our client's account managers on how to pitch, sell, and support the product. This marked a key milestone: integrating the product into the bank’s broader sales ecosystem. 5. Enhancing Customer Journey To further improve customer engagement and outcomes, we implemented additional touch points in the customer journey. Prospective users were provided with a dashboard where they could manage their credit applications, explore housing market insights, and receive tailored financial advice. By connecting our partner with a real estate broker, we offered objective home valuation data and personalised bidding advice. This approach not only helped customers make informed decisions but also enabled financial advisors to proactively engage with clients based on real-time data. The outcome

Our work delivered transformative results:

• 15+ Paying Customers: The credit acceptance tool quickly gained traction in the market, securing 15+ paying customers during the pilot phase.   • Revenue Generation: The product evolved from a cost-saving internal tool to an additional double digit million revenue-generating external offering.   • Commercial Approval: The tool was officially approved as a commercial product, becoming part of our partner’s portfolio. • Organisational Capability Building: By embedding entrepreneurial skills and processes, we empowered our client's teams to sustain innovation and scale the product. Key takeaways • Customer-Centric Innovation: Identifying and addressing real customer needs is critical to the success of any venture.   • Rapid Experimentation: Prototyping and piloting with early adopters helped refine the product and ensure its market readiness.   • Collaborative Growth: Partnering with EXPX enabled our client to bridge the gap between traditional banking operations and entrepreneurial agility. Looking ahead

With the groundwork laid, our client is now poised to scale the credit acceptance technology further, leveraging their established sales network to expand adoption. This project exemplifies how venture building can drive tangible results, transforming internal capabilities into market-leading products.

Are you ready to transform your organisation’s untapped potential into market success? Contact us to start your innovation journey today.