We are a corporate innovation agency
Guided by entrepreneurial experience, driven by innovation.
We're a bunch of (ex-)founders leveraging deep innovation expertise and AI to accelerate the launch of new product & services. Not just for today's market, but for future demands.
Innovation Design
Aligning innovation strategy and governance to transform potential into performance, managing the entire lifecycle from spark to realization.
Venture building
Taking the guesswork from innovation by systematically de-risking your innovation process, from concept to MVP to product backlog, through continuous testing and improvement.
Featured Work
Our ventures
Ventures built by expx.
We don’t only build ventures for clients. These products are built and run by our own team, with the same process we use for corporates.
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AI search visibility
Surfaced
Surfaced is an AI search optimisation platform. It shows where ChatGPT, Perplexity and Google AI recommend a brand and where a competitor wins, then creates local-language content that AI assistants cite. getsurfaced.ai -
Quiz app
The Party Quiz
The Party Quiz is a free quiz app for game shows, pub quizzes and quickfire rounds. AI writes the questions, the quiz plays on a TV, and everyone joins with their phone, without accounts or passwords. thepartyquiz.com -
Market intelligence
Innovation Radar
Innovation Radar turns weak market signals into a short, sourced answer: what changed, why it matters to your strategy and what to do next. innovation-radar.expx.nl
Why EXPX
We create and deliver exceptional products & services that people truly love.
At expx, we take a pragmatic approach to innovation. It’s not guesswork or magic, but a structured, actionable process. For us, true innovation is driven by experimentation, testing, trial, and error.
Our team is passionate about enabling businesses to discover, develop, and scale transformative ideas. By blending strategic insight with rapid experimentation, we ensure our clients are ready to solve their most critical challenges in their industries.
Together we innovate.
How we work
IDEATION
Developing unique ideas tailored to your vision, setting the foundation for exceptional new products and services.
Validation
Defining your riskiest assumptions, then validating, ensuring your proposition can excel.
Growth
Implementing cutting-edge growth hacks to scale your innovative solutions and accelerate your digital success.






